Course Outline

Introduction to blogging

If you've ever wanted to write a blog, but are unsure where to start, then this course is for you. This two-hour introductory session will answer all your questions including:

• What is a blog and how can it be useful?
• What can I write about? Where do I find topics?
• How do I get my blog read by others?

This session will have an interactive element where participants will get to look for blog topics of their own with help from the tutor. There will be a time for a Q&A and a handout will be provided.

What to bring:

• laptop, tablet or smartphone with internet access
• pen and paper

About the Tutor

Alexandra Vanags' 15-year career has taken her from London to Sydney and several places in between. She has done everything from interviewing high-profile sources about exciting M&A deals to writing blogs on behalf of CEOs. After completing her degree, Alex began her career as a financial journalist, writing about large financing and M&A deals. Always determined to get the best story, her exploits included chasing an executive across a carpark, flying to Iceland to interview a source with half an hour notice, and meeting a contact at Lehman Brothers on the day of their collapse. Since then, she has also worked in the corporate world, writing content and communications materials on behalf of some of the world’s largest brands in industries including financial services, pharmaceuticals and healthcare. These days, Alex straddles several worlds, working as a journalist, a content creator for large, complex corporate clients and a writer for small businesses. She also dabbles in fiction writing. As well as being a highly skilled writer and editor, Alex is known for her ability to interpret and communicate complex information. Alex lives footsteps away from the golden sands of Sydney’s Northern Beaches, but keeps her eye on international markets and travels regularly to London for business and leisure.